Sock doping really is a thing, and so are awesome shirts and other accessories. Handlebar Mustache Apparel has you covered.
The Boulder, Colorado company is a husband and wife duo, just like us. Their socks are inspired by Brett’s sneaker head past and Ashley comes up with great cycling inspired designs.
We love their socks, and have been sock doping for years. It all started with their FUCancer line of kits, t-shirts, and socks, and grew from there. They introduced me to sock doping, and taught me to BTFU when the weather turned cold and nasty during cross season.
We had a chance to finally meet Brett and Ashley in person at the 2015 UCI Road World Championships in Richmond, Virginia, and caught up with them again at Interbike in 2016.
Handlebar Mustache has been supporting us long before we were officially #TeamKICKASS, and we look forward to working with our Colorado friends well into the future.